Providing 45,000+ digitally generated leads monthly in an industry that relies on the dealers push for sales & is largely based on a credit model.
Providing 45,000+ digitally generated leads monthly in an industry that relies on the dealers push for sales & is largely based on a credit model.
We utilized Meta & Google display campaigns to showcase the low end affordable products to laborers, contractors etc. On the other hand Google search & LinkedIn were tapped to promote design solutions & premium range to architects & interior designers.
For each different product a new landing page & journey was created to convey in detail the benefits & use case. This unlocked the potential of tactical remarketing; so we only tapped users again basis the product they engaged with to be more relevant.
To increase the quality score per search term; keyword insertions on landing page were done. Misspelled keywords such as Shinchuri, Centuri etc were tapped to capture a market that was being missed. Remarketing list for search ads were enabled to capture intent from broader searches that were related to interior design, architecture & construction.
CRM integration to get lead journey feedback per platform, audience & creative deployed to foster effective optimizations. Integration of Conversions API on Meta to automatically drive more higher quality leads from the campaigns.
Brands in the market were calling out the USPs, we chose an approach to rather showcase them through creativity. Sequential content moving from product USPs to testimonials gradually to drive conversions.
Leads that dropped off ambiguously were captured again through a conversational WA chatbot flow. WA was also used to deliver push notifications on latest launches & brand updates.
Leads delivered month on month; with a 40% sales enquiry ratio.
increase in brand search volumes & related queries over the past year.
Search impressions share achieved & 28% increase in inbound sales queries.
CTR on targeted search campaigns.