Generating 45,000+ digital leads with 40%+ quality index monthly for Centuryply to boost its retail business in an unorganized offline market space using Meta & Google Ads.
The core objective of the brand was to establish a digital presence & tap potential customers of plywood from both the b2b & b2c perspective while maintaining an effective cost per lead & yielding high quality ratios. The idea was to influence consumer behavior to move from; buying what the dealer suggests to seeking from the dealer what you want.
